50 Pictures - Storytelling for Branded Content

The Challenge

At 50 Pictures, we know how hard it is for brands and organisations to be seen, heard, and understood in a world of endless distractions.

But, thanks to our decades of experience in editorial storytelling for all the major UK broadcasters, we also know how to solve that problem for you.

Taking the First Step

First, we define your StorySTRATEGY. We begin with a simple question: what does success look like for you?

Drawing on our broadcast experience, we map out which platforms and messages will make your story work, and create a practical plan to keep your content flowing.

StorySTRATEGY is about laying the groundwork - understanding your audience and your objectives - so that we find and tell stories that deliver the results you want.

Telling a Story that W.O.R.K.S.

Our 50 Pictures StoryFINDING-to-StoryTELLING Process enables you to discover and tell a story that W.O.R.K.S. by distilling your story's mission into five Focus Words that guide every creative decision:

W

Works:
What's most inspiring about this story?

O

Originality:
What makes it different?

R

Reach:
Who's the audience?

K

Kindle:
How should this story make them feel?

S

Shift:
What change do we want them to make?

Our Services

Using our process, you can create story-driven videos across every business need:

Our Story Begins

When you partner with 50 Pictures, we take the time to understand what matters most to you. We believe in open collaboration, clear communication, and, most importantly, making sure that every story truly W.O.R.K.S. for you.

Fill out our contact us form to download our guide: "How to Find and Tell A Story That W.O.R.K.S. (Again and Again)" - and discover the proven process we use to craft stories that connect.

Arrange a free 30-minute Discovery Call where we can gather around a flickering screen and explore how story-driven videos can become your strongest business asset.

"Storytelling is the most powerful way to put
ideas into the world today."

- Robert McKee, storytelling mentor to Pixar, Disney, Nike, and more

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StorySTRATEGY - StoryFINDING - StoryTELLING

Where every story W.O.R.K.S.

DON'T SHOOT...

...another fact-packed video that doesn't work!

Tell a story that changes things.

The Challenge

Taking the First Step

Telling a Story that W.O.R.K.S.

W

O

R

K

S

Our Services

Our Story Begins